How did I miss out on Izola? Do you have any idea how much I need a vaguely expensive-yet-visually-delightful reminder to change up my toothbrush every few months?

This is the kind of task that becomes a real point of discussion in our household.

Ah. Soap-as-a-trope! I’m almost willing to suspend my disbelief that this is actually about substance over style. But what nice style it is!

I’m just such an easy mark.

And thus, very easily marketed to.

Playing not only into my love of text but also my love of promotional hankies and bandanas!

You can tell that we are soul mates because we use the same font.

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